Every Run Has A Reason
lululemon asked us to find a way to differentiate them from other sportswear brands in the run category. A barrier for them is that they’re known more as a yoga brand but want to bring themselves top of mind for runners as well.
We took a look at the competition and saw that they really focused on the competitive aspect of running (you know “push yourself further than ever!”). lululemon prides itself on its wholistic philosophy, so we wanted to champion the galaxy of reasons that people run.