JetBlue
New York winters can get downright brutal. Being New York's hometown airline, we knew we had to give New Yorkers a chance to go where the grass is actually greener.
To celebrate and spread awareness of JetBlue's new seasonal service from JFK To Palm Springs, we created a massive Rube Goldberg putt-putt golf machine in lower Manhattan that's activated when an individual putts a golf ball into it off the street.
The ball starts in New York, catches a flight at JFK, and lands in Palm Springs, California. As the ball makes its way through Palms Springs, three golf holes are located at the end of the machine. If a participant made it into the center hole, they won a free roundtrip flight out of the cold and into the heat.
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1920,1280,700,1280/0-0-0/23be97ab-59f1-426e-b7a3-53ad211416d1/1/1/jetblue-tee-up-hed-2016.jpg?fjkss=exp=2037620819~hmac=9cf3b612bcc1aaac34f2ed07cf95bdf0fc3679ea46913ec206068c91506f1b53)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,666,700,666/0-0-0/24679aad-09b4-478c-851f-a80adab37e60/1/1/Golf_2.jpg?fjkss=exp=2037620819~hmac=c6e4951257fa86045ea357cb44fa9399b0ae148f891ee6e91350304e05010f90)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,666,700,666/0-0-0/3c3d7c65-7eba-4741-b83f-e458f026abec/1/1/Golf_1.jpg?fjkss=exp=2037620819~hmac=c6e4951257fa86045ea357cb44fa9399b0ae148f891ee6e91350304e05010f90)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,666,700,666/0-0-0/3ec8481b-d422-4611-a57e-f392df2057cd/1/1/Golf_3.jpg?fjkss=exp=2037620819~hmac=c6e4951257fa86045ea357cb44fa9399b0ae148f891ee6e91350304e05010f90)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,666,700,666/0-0-0/5b214ce4-951d-481a-8323-74abe27b14b8/1/1/Golf_4.jpg?fjkss=exp=2037620819~hmac=c6e4951257fa86045ea357cb44fa9399b0ae148f891ee6e91350304e05010f90)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,666,700,666/0-0-0/07aead75-df14-495f-b01a-dfc77dab53a0/1/1/Golf_5.jpg?fjkss=exp=2037620819~hmac=c6e4951257fa86045ea357cb44fa9399b0ae148f891ee6e91350304e05010f90)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,666,700,666/0-0-0/d17e552f-0a2a-417f-9119-4c0176c9cee9/1/1/Golf_6.jpg?fjkss=exp=2037620819~hmac=c6e4951257fa86045ea357cb44fa9399b0ae148f891ee6e91350304e05010f90)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,722,296,700,296/0-0-0/13c16d76-c6ed-4325-a352-ca814b27df62/1/1/Ticket.png?fjkss=exp=2037620819~hmac=957aac54734c1bd02734f1194ce1ede29cc59afbbfd4c95f039bb533a3b02fbb)
![](https://format.creatorcdn.com/bd0d709a-3023-412a-934d-38426592cc81/0/0/0/0,0,1000,539,700,539/0-0-0/398f5750-e2fc-42c5-8641-25c37e9634db/1/1/Adweek.png?fjkss=exp=2037620819~hmac=b4c0720ae72a221f27e28fb1f6d32dc98369bcf313eaa8392b82dd2b950682c8)