JetBlue
New York winters can get downright brutal. Being New York's hometown airline, we knew we had to give New Yorkers a chance to go where the grass is actually greener.
To celebrate and spread awareness of JetBlue's new seasonal service from JFK To Palm Springs, we created a massive Rube Goldberg putt-putt golf machine in lower Manhattan that's activated when an individual putts a golf ball into it off the street.
The ball starts in New York, catches a flight at JFK, and lands in Palm Springs, California. As the ball makes its way through Palms Springs, three golf holes are located at the end of the machine. If a participant made it into the center hole, they won a free roundtrip flight out of the cold and into the heat.
