True Calling
As Verizon offered new discounted plans to first responders, nurses, teachers and all those who serve, we knew how important it was to also repay them with recognition and respect. Not with an ad for Verizon, but with an honest and heartfelt approach: a five-part documentary series featuring stories of sacrifice, bravery and courage. And in the backdrop of it all, the world was going into lockdown while they were going into action—further emphasizing that service truly calls the best of us.
5G
In a year where everyone was talking about 5G but no one understood it, we took a different approach. While a majority of the advertising was announcing that 5G was finally here, most people simply didn’t know what it meant for them. We saw an opportunity on social to go deeper by using long-form content on IGTV to educate our audience—and provide an inside look at how 5G will change technology and impact their lives in a relevant way.
Faces Of The Network
As lockdown lingered, we used a multi-media journal-esq treatment to showcase stories of real Verizon employees putting themselves on the line to help their communities.
